About This Festival
Comin' in Hot
After just one year under its belt, CRSSD has already assumed the mantle of the West Coast music festival to watch. The two-day San Diego event was launched in the spring of 2015 by local dance music party purveyors FNGRS CRSSD (responsible for a slate of shows at San Diego club Bang Bang and L.A.’s Sound nightclub, among others). Taking cues from European dance festivals like Sonár Festival, CRSSD eschews the stereotypical trappings of EDM culture to present a more mature dance party, abetted by a 21+ age requirement for all attendees.
That ethos extended to the fest’s inaugural lineup, combining flashy live acts including Chromeo, Empire of the Sun and STRFKR alongside a strong roundup of refined DJs such as James Murphy, Maceo Plex and Tensnake, Pete Tong, DJ Harvey, J. Phlip, Lee Burridge, and Seth Troxler. Right off the bat, CRSSD's roster catered towards the more discriminating dance music fan, hungry for a festival experience without the over-the-top trappings of the typical EDM extravaganza.
Let's Run It Back!
The ambitious plan was a resounding success. With a capacity capped at a comfortable 15,000 attendees, fans returned from the event with enough glittering testimonials that the promoters were inspired to expand their vision and do something rarely seen in the world of music festivals: bring it all back for a second time in the same year.
So in October of 2015, CRSSD set up shop in Waterfront Park for another weekend of carefully curated music by the bay.
Broadening the event’s parameters beyond strictly dance music, this second fest boasted the Flaming Lips and TV on the Radio alongside DJs Jamie XX, Maya Jane Coles and the legendary Giorgio Moroder. Like its predecessor in the spring, CRSSD catered towards the more niche end of dance music fans with the likes of Bonobo, Todd Terje, Nicolas Jaar, Hercules & Love Affair and Panda Bear.
With so many American music festivals aiming to be the biggest and most extravagant, CRSSD has found success by dialing back the bombast and going for something more intimate and personal. Capitalizing on the explosion of EDM and festival culture by targeting a slightly older demographic that still wants to party, it has already found a comfortable niche after just one year and two weekend-long events.
Time will tell if CRSSD will inspire more scaled-down and similarly curated festivals across the American landscape. In the meantime, its already kicked off the latest campaign to brisk early ticket sales.
“We had to evolve in different directions, and this is one,” explained Johnny Shockey, co-founder of FNGRS CRSSD. “From a city and park perspective, we had to juggle a lot of things, but we’re so thrilled with the outcome.”