Anticipating the bulk of their attendees coming from Southern California, Genius Loci organizers encourage people to carpool and caravan the roughly two-and-a-half hour drive from the U.S.-Mexico border at San Ysidro to Punta Cabras. They also strongly advise attendees not to drive at night and, in the event that they're stopped and questioned, to say that they're going camping rather to a festival – the sort of tips you get from seasoned travelers in the region.
Rather than complicated pricing tiers, Genius Loci has a simple ticket scheme: a festival pass for a flat rate – camping and yoga classes included.
Campsites are organized more loosely than at other festivals. RVs get their own private peninsula under the stars, and the nearest hotel is called Coyote Cal's.
On Genius Loci flyers, yoga instructors are billed about as prominently as performers. Imagine stretching, surfing, and when the pulse of a DJ wafts out into the sea and catches your attention – swimming back to shore to dance.
Genius Loci organizers encourage attendees to bring extra canned and dry goods, food, and other essentials to donate to local communities – adding a strong note of social consciousness to their environmentalist spirit.
Genius Loci's party proclivities and environmental consciousness aren't limited to one week on the beach in Mexico every year. Nope, throughout Southern California, the organizers host one-off parties under the Genius Loci banner, in addition to sponsoring community-minded actions such as group beach cleanups.