Boomtown Fair's New Aftermovie Is Dark Yet Inspiring

Article by: Laura Mason|@masonlazarus

Thu September 14, 2017 | 17:00 PM


The UK's Boomtown Fair is a sprawling renegade world comprised of 11 wild districts full of roving performance artists and roleplayers, more than sixty stages, rave lairs, treehouse parties, robots, and even a luxury spa. Almost 60,000 attendees go wild for four days and nights each August, exploring a maddening array of immersive environments in districts with names like Bang Hai Palace, Chinatown, Wild West, Town Center, Barrio Loco, Dstrkt5, and Sector 6.

Organizers literally create a pop-up city where thousands of people from all corners of the world become residents of this fantasy world, where abnormality is the norm and eccentricity is embraced. Apart from navigating the city streets and falling into bizarro-world adventures around every corner, BoomTown residents dance to a multitude of musical genres – like reggae, deep house, bluegrass, techno, electro-swing, and jazz – at all hours of the day and night.

The festival's brand new aftermovie (above) begins with a forboding narrative about the fall of the ideals of Nicholas Boom (presumably the fictional founder of Boomtown) during a revolution, and the rise of the (also fictional) all-powerful Bang Hai Corporation that has taken over Boomtown and fashioned a high-tech, sparkly future for its residents. The aftermovie follows a hooded figure through the city streets as the narrator speaks of a false sense of hope and time of peace, before explaining that the voices of dissent and resistance are growing, and that Boomtown is on the brink of new revolution. The eight-minute aftermovie then launches into an effervescent montage of scenes from the eleven district in which we see its citizens uniting and rising up against the powers that be.

We love when aftermovies are ambitious enough to skip relying on gratuitous shots of lasers and massive crowds, and tell a story that sucks us right in. Boomtown's does exactly that.