MAGAZINE

Check Out the New Superfest from Coachella and Bonnaroo

Photo by: Marco Sanchez
by Laura Mason | @masonlazarus Mon February 06, 2017 | 02:00 PM

Two of the biggest music festival producers in the world are reportedly joining forces to bring festival-goers an epic new event in Colorado.

Dancing Astronaut reports that the joint venture between AEG (Coachella) and Superfly (Bonnaroo and Outside Lands), which has been in planning stages since 2010, is in talks to be a diverse mix of genres hosting 30,000 to 60,000 attendees as soon as Fall 2018. No precise location has been settled upon, but several spots are being considered including Denver’s Overland Park Golf Course.

AEG executive Chuck Morris reportedly sees "the festival as a Coachella-esque experience that will bring art and music that caters to Denver’s wealthy, millennial demographic."

Of course, the producers want full community support and engagement before putting down roots. They held a community meeting at the Overland Park Golf Course over the weekend to make sure everyone is on the same page. AEG's David Erlich said in the meeting: “This is not a done deal by any stretch. We will not do this festival here if the community doesn’t want it.”

Coachella Do La B Stage 2016 Daniel Zetterstrom   01

However, if Overland Park Golf Course isn't where the as-yet-unnamed-festival lands, other locales in Colorado are on the table, such as Westminster, a city just outside of Denver. There is considerable money to be made by local communities. Westword reports that "representatives of Mayor Michael Hancock's administration said that the festival would bring an estimated $1 million to $2.5 million to the city" in which the festival takes place.

Colorado has seen an influx of festivals in recent years, from Vertex to Bassnectar's Bass Center Festival. Could this new joint venture between AEG and Superfly become the state's new crown jewel?