Connecting at Tomorrowland With 'Magic' Bracelets

Article by: Laura Mason|@masonlazarus

Wed July 02, 2014 | 00:00 AM


Described as a trippy Technicolor fantasy, Tomorrowland invites attendees to journey down the rabbit hole with costumed characters, a storybook setting, next-level pyrotechnics and over-the-top art installations that catapulted stage design to new heights. With all that visual distraction, over 20 stages and close to 200,000 attendees, it can be challenging to make friends in the crowd.

Enter the Tomorrowland bracelet.

Activated through the Tomorrowland website and connected to users' Facebook accounts, the bracelet allow fans to stay in contact with the festival and one another. 

Tomorrowland has always led the charge in terms of innovative festival experiences. It was only a matter of time before they developed the kind of technology that would allow savvy festival-goers to have an even more epic adventure.