Turns out a new logo isn’t all that Downtown Las Vegas's Life Is Beautiful festival is introducing for this year’s rendition. The third year festival will now see Electric Daisy Carnival (EDC), Electric Forest Festival and Beyond Wonderland producer, Insomniac Events, producing one of the four stages at Life Is Beautiful 2015.

Insomniac of course, specializes in all things electronic. Not only were they pioneers of massive electronic festivals dating back nearly 20 years, but they’ve quickly become the go-to name for electronic inspired parties; most notably in expanding the massive EDC brand to New York and the UK. They’ve signed on with Life Is Beautiful producers Another Planet Entertainment and new majority stakeholders & Vegas media veterans, WENDOH Entertainment, to officially produce and curate an all-electronic stage, along with lights, visuals and an overall theme.

Photo by Doug Van Sant for Insomniac

In Life Is Beautiful, it seems as though Insomniac is seeing a property worth having a stake in and even just being a small part of it at first, has become a worthwhile venture. Much like Insomniac has opened EDC stages up to producers like Bassrush, HARD and even Avicii, they’re taking a shot at playing in someone else’s playground themselves, in hopes of creating a better event as whole. This could be the last piece of the puzzle to move Life Is Beautiful into the upper-echelon of the ever-growing and competitive festival landscape.

In an official statement, Insomniac founder Pasquale Rotella said of the partnership: “We both believe in the power of art, music, and community and creating immersive environments in unique locations…Life Is Beautiful will transform Downtown Las Vegas into a magical urban cityscape.”

Last year, Life Is Beautiful took place in late October, but this year, the dates have been ambitiously moved up to September 25th-27th. While advance tickets are already available, the lineup won’t be announced until the end of May. But you can go ahead and count on more than just the heavyweight EDM acts (Like last year’s Skrillex and Zedd performances) being featured, thanks to Insomniac’s presence.