The new kid on the block made quite the debut this past weekend, with a lineup of heavyweights (Kendrick Lamar, Avett Brothers, Mumford & Sons, Skrillex, Bassnectar, Robrt Plant, and many more) and a sold-out crowd of bathing suit-clad festival-goers ready to soak in the sun and dance all night. Florida's Okeechobee Music and Arts Festival  attracted around 30,000 attendees who, without any cell phone reception, got the chance to live in real time and enjoy a gamut of activities ranging from yoga, to riding a Ferris wheel, live arts, and more.

Photographer Kris Krüg of Kulturehaus captured their smiling faces below.