Fest300 founder Chip Conley attended Wanderlust in Whistler, BC earlier this year to speak to an audience about a subject that may at first seem incongruous with festivals: emotions. When you think about it, festivals are, at their best and worst, highly emotional experiences.

Today our friends at Wanderlust published this article on that lecture, in which Chip takes the topic of emotions and puts it into a mathematical framework so that we may understand it better. (Don't worry, you won't be quizzed on this later.)

Can you really process your strong emotions of despair or happiness simply by doing some algebra? Watch this video, crunch the emotional numbers, and then put it into practice at a festival...a little like this.